Doing proper research is paramount to the success and/or failure of any campaign. Whether it’s a campaign to drive in more traffic, it’s a campaign to find the best technology solution, a campaign is a campaign and it needs the proper research. For instance, if company A has an empty container handler for sale and Company B distributes container handlers, company A would just need a little elbow grease and some research to find this distribution channel. You can utilize uncommon places such as an association in your related field. In this case, the IANA is an an association within this industry. Company A ( the one who has container handlers for sale ) , could use the list of companies that are apart of that membership and implement an outreach program. It may be time consuming and tedious, but it will get the job done!
Check out this video to learn more about market research: