The Best Security for Marketing

The best security for marketing is a rising concern in the ever-changing world of eCommerce, B2B and digital distribution.
Why so? Because a big part of raising product awareness is taking heedful care of our company’s image and how its presented to the clients; commercial entities in the 21st century need marketing for successful branding and effective communication with the public.
Clearly, it’s very important that advertisements and publicity campaigns are executed and run with a well-thought and cautious pre-design. Attention to detail is indispensable! If at one point or another our entrepreneurial venture loses control over its marketing, it risks losing the buyer’s trust and the good reputation it earned itself through hard work and investment.
The internet is doubtlessly a must-have conduit for popularity and IT IS the most effective instrument for reaching out to consumer segments. Nonetheless, despite its beneficial sides, with malicious, black-hat competition constantly lurking in the shadows, the internet is also a dangerous playground.
Virtual exposure is risky and as it expands it becomes riskier and riskier. Growth hacking is risky.
What more, incremental development is the stage at which our alarms should sound off.
The threat of having our credibility and good name destroyed is slowly creeping in: we may have our integrity ruined; word-of-mouth and P2P reviews may turn to the worse; we may get low-quality back-links; we may get our website black-listed and removed off search engines; our private servers may get DoS-attacked at any given moment.
When hiring a marketing agency, you must ask yourself the following questions:
• What is its their link-building strategy?
• Will they provide me with analytics and traceable statistics that will help in mapping the business’s progression?
• What insurance do I get that my website is being marketed correctly and we’re targeting the right demographic?
• What ROI will I get for spending a small fortune on digital consultancy?
• Is the marketing plan exploitative of social media vulnerabilities in a way that can get me penalized?
• What recovery plans am I being offered in case advertisement’s counter-productive and misinformative?
If you find you don’t like the answers to these questions, marketing security’s insufficient and lacking. It’s to be reconsidered as a whole.
Furthermore, there are 3 criteria for being certain you’re getting the best security for marketing.
1. TESTIMONIALS. To make 100% sure we aren’t being scammed and our money’s in safe hands, always rely on the experience of others. Particularly if ‘others’ are compromised of authority figures, influencers and successful individuals you look up to. If somebody’s been in the business for years, chances are they’ve had their ups and downs and they’re extra-selective about who they entrust their enterprises to.
2. ELECTRONIC CONTRACTS. There’s absolutely no need for you to fund a prospectless cause. If the marketers cannot back up their promises with tangible achievements and field-proven numbers—if they refuse to work under strict legal conditions—there’s something fishy and unprofessional about them. It’s not unlikely they’re conartists and just in it for a quick buck. Always force your marketing partners to sign a legally obliging contract.
3. THE HUMAN ELEMENT. The age of cold automation is dead. To secure our marketing, we should only participate in engaging, long-term projects that force marketers to assume personal responsibility. If internet developers can upgrade, debug and maintain a webpage for months after it goes live, there’s no reason that marketers won’t do the same for their promotional services.
By 2020, we expect, many consultancy firms for marketing security will begin to surface. Until then, however, use the power of distinction and trust your business acumen: be careful and assume the best security for marketing!

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IT Police Needed in a Digital Age

It’s 2017, and boy ol’ boy has the information technology age grown. Nowadays, everything is ran through the internet. Your entire corporation is set up on a network. You’re important data is stored and backed up in “the cloud”. Most of your important data, passwords, log ins, account numbers, employee’s personal information, and the like are all contained and accessible from somewhere on line. 

This means that your most important data is vulnerable to hackers, online thieves and cat robbers!

As more and more companies are starting to rely on services provided by something like a digital marketing agency, it’s becoming more and more important for the companies (both the client and agency) to have the proper IT police in place. Something as simple as sharing a website’s login credentials via e-mail can lead to a leak and comprise your data.

That’s why it is important to have the conversation with your IT department to make sure your files are safe.

If you need to send sensitive data from your company, to another service type company that needs it, you need to take proper security measures so you don’t comprise any of the important data. Here are a few recommendations I’ll make:

1) For your passwords, I love a program called Passpack. They have a high enough encryption level (good enough for the military) and easy to use interface. It allows you to have all of your passwords in 1 place, but you need several “passwords” to get to the correct one. It is easy to share among other’s who don’t need the pw full time

2) If you have a wordpress site, I strongly suggest Wordfence. With a suite of security features, Wordfence will help stop people attacking your login page (which is common). If someone from the same i.p. tries to login in more than 3 times the entire i.p. is then banned

3) Find a reputable IT company. You probably don’t want the kid working out of his basement par-time doing computer repair jobs. You want an established IT company with years of success

4) Another password sharing solution is called Dashlane. This is a quick and easy way to share passwords with out sharing the actual password! If you share access to a page that is password protected, Dashlane will just automatically log that person in

Here is a video of a recorded network security workshop, I highly suggest you watch it:

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Internet Scams 101

In the technologically modern world of today, it is near impossible to tell the difference between internet scams and real information. The scam could be an email from a Nigerian prince offering you a sum of the wealth they obtained or it could be the perfect girlfriend. Perhaps, if you take a closer look at what seems to be too good to be true, it probably is. You can find irrationally low-priced items on Craigslist or pre-approved credit cards. These scams can take the form of emails, phone calls, and even in-person visits where someone is is trying to get you to make the wrong move so they can breach your trust in the form of malware, steal your money, or steal parts of your identity for monetary purposes. If you read your emails carefully and prevent yourself from clicking on flashy advertisements, then you could secure yourself from possible scams. If you think you have been scammed, here is an IT company that can help you visit: www.capefearnetworks.com.

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The Cure for Market Research

Doing proper research is paramount to the success and/or failure of any campaign. Whether it’s a campaign to drive in more traffic, it’s a campaign to find the best technology solution, a campaign is a campaign and it needs the proper research. For instance, if company A has an empty container handler for sale and Company B distributes container handlers, company A would just need a little elbow grease and some research to find this distribution channel. You can utilize uncommon places such as an association in your related field. In this case, the IANA is an an association within this industry. Company A ( the one who has container handlers for sale ) , could use the list of companies that are apart of that membership and implement an outreach program. It may be time consuming and tedious, but it will get the job done!

Check out this video to learn more about market research:

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Welcome! Let’s Get CCured!

Welcome to our blog. We are just getting everything up and running, but expect posts and updated content frequently.  We’re going to Cure that Information Security and Marketing problems that come along with them! We just got started with a web design company to get our site fully developed and looking good!

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